Social media is a big part of being a writer now-a-days – especially if you’re an indie publisher.
By incorporating images or graphics into your posts, it creates a “visual stop” for readers casually scrolling through Facebook or Twitter feeds. And every time someone stops to read your post, it could lead to a visit to your website, where you have a chance to introduce them to your writing.
I typically utilize my own photos or images that I find online which are allowed under Creative Commons. I always have some sort of image connected to each blog post, at this point it just feels weird not to. But due to my extreme lack of knowledge in design, I haven’t been able to include any graphics with my posts…until now.
A fellow writer introduced me to a design website called Canva. It. Is. Awesome. Right from the beginning, the site starts you off with a basic template in the correct dimensions for your desired social media account – ie, certain dimensions are better for Twitter vs. Facebook posts, etc. (Ever seen those images on Twitter that are cut off weird? Oh yeah, a few of them have been from me.)
Canva is very user friendly – they have free templates you can build off or some paid templates available for one dollar. Additionally, there is a plethora of free images, icons, lines, and most of all…text designs. I spent hours experimenting with different text designs while creating several graphics for my currently running Kindle Countdown deal on “Memories Wait Alone.” And I didn’t have to spend that long…I was just having a blast doing it. Here’s what I came up with:
Keep in mind the only media I supplied was the image of the book cover of “Memories Wait Alone.”
All other images, text blocks, bursts, and the grid of an E-reader were provided free by Canva. I scheduled these graphics to post three times a day on Twitter during this promotion and have had great success with “retweets” and new followers on my account.
I decided to also update my cover pages on both my Twitter account (graphic above) and my Facebook “Author’s Page” – took me less than 20 minutes each as I worked completely off one of the free templates built specifically for cover pages. Finished graphics can be downloaded as a JPEG or immediately posted to social media. Easy. Easy. Easy. I love it.
I will definitely continue to use Canva, I really recommend it for any artists out there trying to create eye-catching graphics for their social media. And did I mention, free? Have fun!